The More You Know

In case you don’t know — but of course you do — we are a full-service online marketing agency.  We design and build websites, streamline our clients’ SEO, implement online ads, create email marketing campaigns, craft and manage newsletters and more — pretty much anything we can do to help grow our clients’ businesses. 

One of our many services includes getting to know our clients’ businesses well enough that we can write social media posts for them.  Not scamming-the-system, impersonal, keyword-spam-type posts.  The same kind of quality posts you’d get if you were writing them in house, with a focus on “infotainment,” our favorite buzz word of late.

There are many agencies in the country, and even the world, that offer this kind of service.  But even when you’ve hired someone to do all your social media posting, you can’t just ignore what’s happening for your brand on social media.  It’s important for you to know how to use the social medias in which your brand is involved.  Not only is it important for you to be aware of what’s happening for your business online — it’s important for you to know enough to advertise your social media efforts offline, as well as spread the word to your circles online.  There is a big pool of social media fans and followers in your current customers, and you know how to access them better than your online marketing agency.

So get in there, understand what’s going on, and support your agency’s efforts.  Together, you’ll grow your business in a way your agency couldn’t without you.

Need some online resources?  We post all the time about ways to increase your social media skills and grow your business online!

What’s your #1 social media tip?  Post it in the comments!
Advertisements

Why Should I Blog?

“Why should I blog?  Who reads blogs, anyway?” 

We hear these questions fairly regularly from our clients.  There seems to be a feeling that blogging was SOOOOO ten years ago, and that advanced social platforms have rendered it obsolete.  That is simply not the case.  In fact, blogging is more popular now than it was years ago.  Perhaps that’s because more people are online than ten years ago.  Perhaps it’s because the evolving and cutting edge blogging platforms — like Tumblr and WordPress — are exciting and fun.  Or perhaps it’s because through the years, people have realized just how useful blogging is.  In any case, we always suggest our clients use blogs.  Here are some of our many reasons.

  • Share your passion. You do what you do because you love it.  You’re passionate about it.  And blogging is an excellent way to share that passion.  Your passion will ignite your readers’ passions, and that’s all good for you.
  • Share your knowledge. When you create a blog and write about something you know, you are positioning yourself as someone who is knowledgeable about your industry or topic.  When you write consistent, solid blog posts that are interesting and accurate, you will quickly establish your validity as an expert.  And who would you rather take advice and buy things from — an expert or just some guy?
  • Attract different readers. Many blogging platforms — WordPress and Tumblr included — are actually a social network all their own.  That means people go to WordPress or Tumblr just to be on WordPress or Tumblr and browse around.  On these kinds of blogging platforms, you will get readers who otherwise might never have found you.  And, if they like what you have to say, many of them will visit your website or convert in some other way!
  • Create more content. All the content you create links back to you.  You might say, “All roads lead to Rome.”  Blogging is a great way to generate deep, interesting content.  Even SEO optimized content.  And all that lovely, juicy content is indexed and searched by things like Google.  So, blogging becomes yet another way that you can make yourself easier to find.  And that, in itself, is enough of a reason to blog!

What’s Hot In Social Media

We are always growing over here, in lots of ways.  As we continue to get bigger, we’re always thinking of new ways to reach you, our stellar clients, in ways that are even more convenient for you.  To that end, we’re starting an email newsletter! 

Our newsletter will highlight some of our most interesting social media posts from the month, as well as contain exclusive content about social media and online marketing.  So, if you follow us on our social media channels, this will be a great place to get even more content.  If you don’t follow us on our social media channels, this will be a great place to find a digest version of the amazing social media and online marketing news and information you’re missing otherwise.

Signing up for our forthcoming email newsletter is simple — just head over to our website and use the handy sign up form that appears on our homepage!

It’s About Design

I read a recent blog from an art director/designer who asked the question whether his craft was still needed in our informational world.  Isn’t it just about getting information out there, not how it’s presented?  His point was, it’s not just about the availability of information, but also about its consumption, and we couldn’t agree more. In fact, we think the need for good design is integral in information consumption and even more important today as people sort through what to consume.  As he states in the blog, “good design is what connects.”