We Want Video!

One of the things we love most about this business is that things are always changing.  Recently we’ve seen a shift toward online marketing trends that focus on videos.  Videos are an amazing way to connect with people online, because, oftentimes, people would rather watch a video than read something online.  Additionally, it’s easier to effectively share a video online than it is a website.  When you share a video on Facebook, for example, you post it, and people can watch it right in Facebook.  If you post a link to a website, people actually have to go to the site and then figure out what to read.  Even though visiting a website isn’t that hard, in terms of what folks are willing to put effort into online, it’s a world away from just pressing play. 

So how can you take advantage of these increasing video trends?  Get yourself a web cam, then try one of these ideas.

  • Create a YouTube account for yourself or your business.  This will allow you to check out what other people are doing in the world of video, as well as give you a place to post your videos where people will be able to find them.
  • Start a Vlog.  You’ve heard of a blog, right?  Well, a vlog is simply a video-based blog.  Rather than writing posts, you use your web cam to record videos of yourself talking about things.  While this can be a personal vlog, it can also just as effectively be about and for your business.  You can then post your vlog on YouTube, your website, or both.  As with any text-based blog, remember to post regularly to maintain and increase your readership.
  • Teach people.  You’re an expert at something — everyone is.  Figure out what you do really well, then teach people how to do it.  You can record your “how to” videos with your web cam, or, if you’re teaching something computer-based, you can use a service like Screenr to record your screen while you talk (that’s called a screencast).  Post your videos on YouTube.  For examples, check out our video feed or Howcast.
  • Entertain people.  Sing, dance, be funny.  Record your pets singing, dancing or being funny.  If you’re looking to go viral, the zanier the video, the better chance you’ll have of getting people to watch and then share, share, share.  And remember, always post these kinds of videos on YouTube, because that’s where your audience is!

Thank You.

You know, we’re really kind of lucky.  We get to come to work every day and be elbows deep in a field that’s always changing and always exciting.  There’s always something new and ingenious right around the corner, and so we spend every day learning and growing and doing things better than the day before.  We are sort of like explorers of old, venturing into new places every single day.  We absolutely love our work, and everything that goes with it, and recognize how totally lucky we are to be doing what we do, right here and right now.

As you probably know, we opened our doors earlier this year.  We absolutely could not have asked for a better 2010.  We’ve got an awesome workspace, rockstar employees we’ve picked up along the way, and really amazing clients.  So, as we make our way through this last week of 2010 and into what is sure to be an incredible 2011, we won’t use this last blog of the year to make predictions or resolutions.  Instead, we will use this time to pause and say — thank you.

Thank you for everything:  for supporting us, for reading our posts, for checking out our screencasts.  You are awesome.  Here’s to you, and here’s to exploring the online and social media marketing world together in 2011.
Happy New Year!

What Cloud Computing Means For Your Online Marketing Campaign

Last week, Google unveiled a revolutionary new way to use the computer – cloud computing.  In case you missed the awesome video we posted on Facebook and Twitter last week where a precocious group of 10 year olds explained the cloud, the cloud is basically the most expansive idea of the internet. It’s not only websites and email, it is also internet-based file storage, applications and much more. 

Google’s revolutionary idea is a new operating system that makes computing entirely cloud-based. That means all your files are stored online and all your programs are web applications (“apps”) used within your browser. Google has released their new cloud-based operating system on a notebook known as the Cr-48 in a pilot program, allowing users to test functionality and report back to Google.  Similar notebooks are expected to be released for sale to the general public in about 6 months, and they are projected to be more affordable than desktop-based computers.

So what does this mean for your online marketing campaign?  A move toward cloud-based computing means more people will be online all the time. It means even more people will join social networks like Facebook, Twitter and Youtube. It also means the general public will gain a better understanding of the idea of social networks and other things happening online. And that all boils down to more exposure for you and better results from your online marketing campaigns!

What do you think? Sound off in the comments!

Who’s Your Guru?

The social media field is so much fun right now. There are some incredibly talented and smart people developing great ideas and methods.  But, like any emerging field, we also see a lot of self-proclaimed gurus trying to establish their prominence. Nothing wrong with that. In fact, it often creates better insights, alternative thinking, and a few funny stories.  In the end, however, industries always find ways to sort out those who can walk the walk from those who can only talk the talk.  After all, it’s really about who delivers results, not who delivers the best guru impression.

  • Follow Us

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.