The More You Know

In case you don’t know — but of course you do — we are a full-service online marketing agency.  We design and build websites, streamline our clients’ SEO, implement online ads, create email marketing campaigns, craft and manage newsletters and more — pretty much anything we can do to help grow our clients’ businesses. 

One of our many services includes getting to know our clients’ businesses well enough that we can write social media posts for them.  Not scamming-the-system, impersonal, keyword-spam-type posts.  The same kind of quality posts you’d get if you were writing them in house, with a focus on “infotainment,” our favorite buzz word of late.

There are many agencies in the country, and even the world, that offer this kind of service.  But even when you’ve hired someone to do all your social media posting, you can’t just ignore what’s happening for your brand on social media.  It’s important for you to know how to use the social medias in which your brand is involved.  Not only is it important for you to be aware of what’s happening for your business online — it’s important for you to know enough to advertise your social media efforts offline, as well as spread the word to your circles online.  There is a big pool of social media fans and followers in your current customers, and you know how to access them better than your online marketing agency.

So get in there, understand what’s going on, and support your agency’s efforts.  Together, you’ll grow your business in a way your agency couldn’t without you.

Need some online resources?  We post all the time about ways to increase your social media skills and grow your business online!

What’s your #1 social media tip?  Post it in the comments!

We Want Video!

One of the things we love most about this business is that things are always changing.  Recently we’ve seen a shift toward online marketing trends that focus on videos.  Videos are an amazing way to connect with people online, because, oftentimes, people would rather watch a video than read something online.  Additionally, it’s easier to effectively share a video online than it is a website.  When you share a video on Facebook, for example, you post it, and people can watch it right in Facebook.  If you post a link to a website, people actually have to go to the site and then figure out what to read.  Even though visiting a website isn’t that hard, in terms of what folks are willing to put effort into online, it’s a world away from just pressing play. 

So how can you take advantage of these increasing video trends?  Get yourself a web cam, then try one of these ideas.

  • Create a YouTube account for yourself or your business.  This will allow you to check out what other people are doing in the world of video, as well as give you a place to post your videos where people will be able to find them.
  • Start a Vlog.  You’ve heard of a blog, right?  Well, a vlog is simply a video-based blog.  Rather than writing posts, you use your web cam to record videos of yourself talking about things.  While this can be a personal vlog, it can also just as effectively be about and for your business.  You can then post your vlog on YouTube, your website, or both.  As with any text-based blog, remember to post regularly to maintain and increase your readership.
  • Teach people.  You’re an expert at something — everyone is.  Figure out what you do really well, then teach people how to do it.  You can record your “how to” videos with your web cam, or, if you’re teaching something computer-based, you can use a service like Screenr to record your screen while you talk (that’s called a screencast).  Post your videos on YouTube.  For examples, check out our video feed or Howcast.
  • Entertain people.  Sing, dance, be funny.  Record your pets singing, dancing or being funny.  If you’re looking to go viral, the zanier the video, the better chance you’ll have of getting people to watch and then share, share, share.  And remember, always post these kinds of videos on YouTube, because that’s where your audience is!
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